Throughout the year we have been keeping members up to date on importance of the IFMA logo/branding project and the opportunity that IFMA has to update its identity and image. We have completed our market research phase and are now moving into the creative and design concept work. Some of the elements of the research included staff intake sessions, World Workplace member focus groups, telephone interviews discussions with IFMA stakeholders and a quantitative research survey that almost 1,100 people completed.  Read More…